Thinking on SaaS positioning, copywriting, and credibility strategy by Jon McGreevy.https://jonmcgreevy.com/en-ushttps://jonmcgreevy.com/blog/the-saas-graveyard-why-most-saas-fail/https://jonmcgreevy.com/blog/the-saas-graveyard-why-most-saas-fail/Most SaaS companies don’t fail because the product is bad. They fail because no one trusted them enough to buy. A look at the real reasons SaaS ends up in the graveyard — and what separates the survivors.Tue, 05 Aug 2025 18:14:37 GMTJon McGreevyhttps://jonmcgreevy.com/blog/saas-positioning-os/https://jonmcgreevy.com/blog/saas-positioning-os/A complete, step-by-step positioning framework for SaaS — not principles, but the actual process. How to pick your ICP, identify your real differentiators, and build positioning that holds up under pressure.Tue, 22 Jul 2025 01:08:29 GMTJon McGreevyhttps://jonmcgreevy.com/blog/the-saas-positioning-scorecard/https://jonmcgreevy.com/blog/the-saas-positioning-scorecard/Score your SaaS positioning across five dimensions: ICP clarity, differentiation, value framing, proof, and message consistency. Find out exactly where your positioning is weak and what to fix first.Mon, 14 Apr 2025 23:23:39 GMTJon McGreevyhttps://jonmcgreevy.com/blog/saas-positioning-the-ultimate-guide/https://jonmcgreevy.com/blog/saas-positioning-the-ultimate-guide/Most SaaS marketing advice skips the part that actually matters: positioning. This guide walks through what good positioning looks like, how to define it, and how to use it to make every other part of your marketing work harder.Sun, 06 Apr 2025 17:10:06 GMTJon McGreevyhttps://jonmcgreevy.com/blog/chatgpt-is-the-best-thing-to-happen-to-saas-marketing/https://jonmcgreevy.com/blog/chatgpt-is-the-best-thing-to-happen-to-saas-marketing/AI hasn't replaced good SaaS marketing — it's exposed bad SaaS marketing faster. Here's why ChatGPT is actually good news for SaaS companies who care about credibility, and what it means for your content strategy.Thu, 03 Apr 2025 01:33:24 GMTJon McGreevyhttps://jonmcgreevy.com/blog/every-sale-is-a-love-story/https://jonmcgreevy.com/blog/every-sale-is-a-love-story/What romantic logic has to do with SaaS copy — and why the best-converting pages are built on emotional truth, not frameworks and feature lists.Mon, 21 Oct 2024 12:05:23 GMTJon McGreevyhttps://jonmcgreevy.com/blog/what-is-saas-copywriting/https://jonmcgreevy.com/blog/what-is-saas-copywriting/What SaaS copywriting is, how it differs from regular copywriting, and what to look for if you’re hiring someone to write for your software company.Fri, 18 Oct 2024 13:55:20 GMTJon McGreevyhttps://jonmcgreevy.com/blog/7-ways-to-give-your-content-personality/https://jonmcgreevy.com/blog/7-ways-to-give-your-content-personality/Seven practical techniques to inject personality into B2B SaaS content — so your blog posts don't read like they were written by committee.Thu, 23 May 2024 17:04:38 GMTJon McGreevyhttps://jonmcgreevy.com/blog/plagiarism-by-any-other-ai-generated-name-is-still-plagiarism/https://jonmcgreevy.com/blog/plagiarism-by-any-other-ai-generated-name-is-still-plagiarism/“Rewriting competitor content with AI isn't a strategy — it's plagiarism. And the marketers doing it are building their credibility on stolen ground.”Fri, 29 Sep 2023 13:53:00 GMTJon McGreevyhttps://jonmcgreevy.com/blog/you-cant-copy-paste-email-strategy/https://jonmcgreevy.com/blog/you-cant-copy-paste-email-strategy/“Borrowing another SaaS company’s email strategy is a shortcut to the wrong destination. Here’s how to build one that fits your product and audience.”Wed, 13 Sep 2023 18:22:52 GMTJon McGreevyhttps://jonmcgreevy.com/blog/its-not-about-you-is-terrible-marketing-advice/https://jonmcgreevy.com/blog/its-not-about-you-is-terrible-marketing-advice/’It’s not about you’ is the most misapplied advice in SaaS marketing. Here’s why brand voice matters, and what actually makes copy customer-focused.Thu, 09 Feb 2023 12:47:38 GMTJon McGreevyhttps://jonmcgreevy.com/blog/too-many-ctas-spoil-the-broth/https://jonmcgreevy.com/blog/too-many-ctas-spoil-the-broth/Too many CTAs on a SaaS page create decision paralysis, not decisions. Here’s why one clear call to action outperforms five competing ones every time.Wed, 25 Jan 2023 13:00:52 GMTJon McGreevyhttps://jonmcgreevy.com/blog/your-customers-want-personality-not-professional/https://jonmcgreevy.com/blog/your-customers-want-personality-not-professional/Why B2B SaaS copy that strips out all personality creates distance instead of trust — and how to write with a human voice without losing credibility.Tue, 11 May 2021 19:17:24 GMTJon McGreevyhttps://jonmcgreevy.com/blog/stop-caring-about-old-people-in-supermarkets/https://jonmcgreevy.com/blog/stop-caring-about-old-people-in-supermarkets/Stop writing SaaS copy for an audience that would never buy your product. Why trying to appeal to everyone is costing you the customers who would.Thu, 01 Apr 2021 11:10:00 GMTJon McGreevy