I research trust in B2B SaaS.
Why buyers trust brands. What creates distrust. What it costs you when there's no trust.
Trust Analyst. Why B2B SaaS buyers trust some companies and walk away from others.
In a market where products, prices, and content are increasingly identical, trust is the last true differentiator. Most B2B SaaS companies are losing deals at the trust layer without realising it. That's what I research. That's what I help fix.
Recent analyses
Updated weekly-
Why SaaS Companies Fail: The Reasons Most Founders Won't Admit
In the good ol’ days, it was really easy to start a business. You just looked around your village, found something no-one else was selling, and sold that thing. No candle-maker? Sick. Just dip a ...
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SaaS Positioning Framework: How to Build One That Actually Works
Wanna know what pisses me off? When you follow someone because they promise to teach you something, but they never actually teach you how they do it.They give you assorted bits of disconnected advice,...
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How to Audit Your SaaS Positioning: A Scorecard for Growth-Stage Founders
Most positioning 'experts' are great at waxing lyrical about how important positioning is, but don't actually say anything useful. GET THE SCORECARD GET THE SCORECARD It's like a driving instructor sa...
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SaaS Positioning: What It Is, Why It Matters, and How to Get It Right
Blogs, newsletters, podcasts, and social media are awash with people making big promises about hacks and tricks to get your software in front of more people and 10x your leads.But the key to good SaaS...
The Credibility Multiplier
Most B2B SaaS marketing focuses on the wrong inputs. Better positioning, sharper messaging, more content, smarter targeting. All of it matters. None of it works without credibility underneath.
Credibility is the multiplier. Near-zero credibility, nothing compounds. Strong credibility, every other marketing investment pays back harder.
The Trust Audit
I also run a deep audit on individual companies. Two weeks of analysis against the Credibility Multiplier framework, with a competitor benchmark and a 90-day roadmap. Two a month. $9,500.
See the Trust Audit →Same product, same features, but a radically clearer story. He didn't just improve our messaging. He saved us weeks of wandering in the dark.
Alessandro Trezza
Creatora
If you have a chance to work with Jon, I'd take it. He brought really fresh perspectives and angles that we have never thought of and gave us a new tone of voice that's more vibrant and fun, but the essence of our value is still very clear. That's skills.
Polly Wong
Marketing Executive, Float