B2B SaaS copywriting services
I work with growth-stage SaaS companies (typically Series A or B) who are scaling their marketing and need both the strategic thinking and the actual words to be good. Most engagements start with a defined project. Some turn into an ongoing relationship. Here's how it breaks down.
Who it's for
SaaS companies whose website, landing pages, or emails aren't converting the way they should, or who are about to launch something new and want to start with the right message.
What's involved
I start with the positioning layer: customer research, competitive analysis, and a clear view of where your credibility signals are strong and where they're not. Then I write copy that carries that work into the actual words prospects read.
What you get
Positioning document, homepage copy, and up to two additional assets (landing page, email sequence, ad copy). Delivered over four weeks.
Who it's for
SaaS teams who know they need content but aren't getting results from what they're publishing, or who are starting from scratch and want to do it properly.
What's involved
An audit of your current content (if there is any), a strategy built around your positioning and credibility goals, and a content calendar with actual pieces I'll write. Not a generic plan, a specific one.
What you get
Content audit, three-month strategy, and a starting set of articles or assets. Ongoing retainers available.
Who it's for
Companies who know something isn't working in their marketing but aren't sure where the problem sits. Also useful before a rebrand, a fundraise, or a sales push.
What's involved
A full review across all five credibility signal categories: Social Proof, Authority, Brand Presence, People, and Process. I'll look at your website, your content, your reviews, your social presence, and your sales materials.
What you get
A written report with a clear assessment of each category and a prioritised action plan. One-off project, delivered over two weeks.
Who it's for
Companies who want a senior copywriter involved in their marketing on a consistent basis, not just for one-off projects.
What's involved
A monthly scope we agree upfront, typically covering a mix of copy, content, and strategic input. Minimum three-month commitment.
A note on pricing: Prices shown are starting points. Final scope and cost depend on the size of the project and what it actually needs. I'll give you a fixed quote before we start. No surprises.