Hi there, I’m Jon, and I’m really good at baking one particular type of bread.

I’m also a copywriter based in the U.K. who specialises in SaaS, but I’m way prouder of the bread.

It’s not that I’m an especially talented baker, I’ve had plenty of baking disasters in my time, but when it comes to a no-knead white loaf, I’m pretty damn good. In fact, I’ve written up my recipe here for anyone who wants to give it a go themselves.

I dread to think what that’ll do to my SEO…

Outside of writing and baking, I enjoy walking my dog Hiccup, playing video games, and traveling with my wife Jessie. We got married in Thailand a few of years ago and not a day goes by that I don’t miss the food and beaches.

You may have already guessed from my SaaS focus, but software also has a special place in my heart. Before I became a copywriter, I worked in software development as a tester, specialising in accessibility, usability, and inclusivity. This empathy-focused approach is something I’ve carried over into my copywriting.

Speaking of which, if you would like to have a chat about how I can help you to connect with your customers through your web copy please get in touch.

Or we can just talk about bread.

That’s cool too…