BAD POSITIONING
KILLS GOOD SAAS
You could have the best software in the world, but if it’s positioned badly, no-one cares. Your copy will suck, your content will be dull, and your CAC will skyrocket.
The way you stand out to people and AI is by by clearly and consistently telling customers why you’re the only solution to their problem.
Or, in other words, you win by having great positioning.
Happy clients.
My Services.
Positioning
Without great positioning, everything else falls flat. My done-for-you positioning package runs through the research, analysis, ideation, and final blueprint for your new positioning. I’ll even throw in a brand new homepage, because I’m just that kinda guy.
Copywriting
Great positioning isn’t supposed to sit in a drawer. It’s supposed to be broadcast to the world as web copy, emails, social posts, ads, etc. My copywriting avoids the generic, and leans hard into your key messaging and positioning.
Content Writing
Your positioning doesn’t stop at your copy. You also need to produce high quality content written with expertise, for your ICP. I’ve written blogs, ebooks, white papers, and more to help my clients reach the right people, and build trust.
NEW BOOK OUT NOW ON AMAZON
My new book breaks down how positioning has such a huge impact on your CAC, and how AI search tools like ChatGPT can become your best salespeople.
I break down the key steps in my positioning process, as well as cover strategies for getting your strong message spread far and wide.
Why positioning matters.
If you don’t stand out, you blend in.
There are reportedly more than 42,000 SaaS companies worldwide. This means you have a lot of competition.
Positioning is how you tell your target audience why your software is better than those 41,999 other options.
It’s all about conversion and engagement.
If you’re blending in, it’s impossible to convince people to take a chance on you.
But by nailing your positioning, you’re telling the world why you’re the best solution to whatever problem they’re trying to solve.
This is how you make them engage with your brand.
Lower your customer acquisition costs.
If no-one understands why your solution is the best available, it’s going to cost you a lot to win new customers.
Great positioning transforms your marketing from a shotgun into a sniper rifle — so you can target your ideal customers with precision.
Why you should hire me.
The Positioning Belief Triangle: No-one else had a clear way to view and understand positioning, so I created one. I’ll make sure your customers believe the right things about your SaaS, so you stand out.
Comprehensive positioning process: Some positioning specialists only offer workshops. This is fine if you’re in a hurry, but you’re unlikely to uncover your optimal positioning in a rushed couple days.
If you don’t need me, I’ll tell you: The reason I provide the Positioning Scorecard for free is because I only want to work with people who need my help. If your positioning is already good, you don’t need my help.
I’m adorable: Look that that face — why wouldn’t you hire me?
My clients love me.
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“Positioning isn’t about adding more, it’s about stripping things down until what’s left hits like a punch. That’s exactly what Jon helped us do.”
Alessandro Trezza, Founder of Creatora.io
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"I'm not a great copywriter, and I'm certainly not a positioning expert at all. Jon is both, and his feedback on how I can easily improve the positioning of my SaaS company via the marketing site was powerful"
Stuart Brent, Founder of SaaSyDB
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“If you have a chance to work with Jon, I’d take it! He gave us a new tone of voice that’s more vibrant and fun but the essence of our value is still very clear”
Polly Wong, Float
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“If you get the chance to work with Jon, take it! He’s quickly become one of our go-to writers for both copy and content.”
Marc Thomas, Podia
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“I couldn’t recommend Jon more. Right from the first meeting, he created a lot of value for both our brand and internal team. He’s consistently creative, honest, and fun.”
Hannah O’Connor, TagTeam AI
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If you’re looking for a reliable and creative writer, you must hire Jon. His ability to create original and engaging content on any topic has made him the go-to writer at Powered By Search."
Pedro Villalobos, Powered by Search
Blog.
FAQs.
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SaaS positioning is the art of talking about your software in a way that makes your ideal customers sign up and subscribe.
For a more detailed answer, read my ultimate guide to positioning. -
Positioning projects can vary depending on the age of your SaaS and existing research, but this is what the average project consists of:
Voice of Customer Research
Competitor analysis
Comprehensive positioning audit
Two-day workshop
Positioning blueprint (this is the outcome of the process)
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Absolutely! But if you’re very new, I’d suggest a scaled down positioning package. That way you have a starting point so you can start acquiring customers.
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For the full process I outline above, projects are generally between £15,000 and £20,000.
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Absolutely! I can help with refining your positioning as you grow and evolve, and I can help with your copywriting and content strategy.